Google Pixel Tag Tracker Launches Tomorrow

Introduction to Google Pixel Tag

Google is set to unveil its Pixel 11 series of phones tomorrow in New York, and while most details about the phones have leaked, a new accessory has also been leaked: the Google Pixel Tag tracker. The Pixel Tag is a Bluetooth tracker that rivals the Apple AirTag, and it has been spotted with the model number GA12506 and a color called Fog Light.

Design and Features

The Google Pixel Tag has an oblong shape similar to that of the Fitbit Air’s main module, with a ‘G’ logo and a notification light. However, there is no image of the other side, so it’s unclear if the device has a button or a removable battery. The tracker does not have a built-in method of attaching to keys or similar items, so a case may be required. The Pixel Tag may come in other colorways, but the specs and price are still unknown.

Marketing Material

Translated marketing material for the tracker gives some information about its features, including a speaker and the ability to locate lost items using the secure ‘Find My Device’ network. The material states that the Google Pixel Tag is a compact, lightweight, and durable smart tracker that attaches discreetly to important items, allowing users to check their location via their smartphone.

Launch Event

The Google Pixel Tag will be officially announced at the Made by Google launch event on August 12, where more details about the tracker will be revealed. It’s possible that Google may give away free Pixel Tags with the Pixel 11 phones as an incentive. The Pixel 11 series is expected to compete with other flagship phones like the Samsung Galaxy S25 and the Apple iPhone 15.