50% Off Oura Ring 4 On Amazon Prime Day

Last chance for 50% off Oura Ring 4 in the UK

Amazon’s 2026 Prime Day is in full swing, and UK shoppers are being bombarded with deep discounts on the latest tech. Among the standout offers is a massive cut on the Oura Ring 4, the sleek smart‑ring that blends health tracking with jewellery‑grade design.

For a limited time the Oura Ring 4 can be bought for just £199.99 on Amazon UK, representing a 50 % reduction from its usual retail price. This is the lowest price the device has ever been listed for on the platform, making it an almost unheard‑of bargain for anyone keen on a discreet fitness tracker.

Availability of colours does vary between sizes, so the exact shade you prefer may not be on hand in the size you need. Nevertheless, a wide range of colour‑size combinations still carry the same steep discount, so most shoppers will be able to find a suitable option.

Even deeper savings are on offer for the Oura Ring 4 Ceramic Edition, now priced at £229.99 – a 48 % markdown from its regular £499 tag. The ceramic version is available in all colours and sizes while stock lasts, and it too hits a historic low.

Both of these deals are tied to the Prime Day promotion, meaning you must have an active Amazon Prime membership to claim them. The sale window closes tonight at 11.59 pm on 26 June, although the offers could disappear earlier if the limited stock is depleted.

US customers see a similar price cut, with the standard Oura Ring 4 listed at $226, down from $349, and the Ceramic Edition at $259. While the article is aimed at a UK audience, the parity of discounts underlines how significant the Prime Day markdowns are worldwide.

The Oura Ring 4 distinguishes itself from wrist‑worn wearables by looking more like a piece of jewellery than a gadget. It tracks sleep, heart rate, body temperature and daily activity, delivering insights that rival those of larger smartwatches. Its screen‑less design means it never distracts you during the day.

Mike Sawh, who gave the ring a 4.5‑star review, praised its sleep‑tracking accuracy, noting that total sleep, resting heart rate and stage breakdowns compared favourably with data from the Samsung Galaxy Ring and Garmin devices. In practice, the ring records your exertion throughout the day and then calculates the amount of rest you’ll need for optimal performance the following morning.

Because it works alongside a conventional fitness tracker, the Oura Ring 4 can fill the gap left by many smartwatches that only provide a surface‑level view of sleep. Its discreet appearance also means it won’t look out of place at a dinner party, unlike sport‑focused watches that can appear overly technical.

If you’re torn between the Ring 4 and the newer Oura Ring 5, remember that the two share the same core features – the 5 simply offers a slimmer profile and upgraded sensors. Unless you are desperate for the slimmer feel, the Ring 4 delivers the same health insights at a far better price point.

The Ceramic Edition carries a slightly higher price tag but offers a more durable, scratch‑resistant finish that many reviewers called ‘almost perfect’. For style‑conscious users who want a ring that can survive daily wear, the ceramic model may be worth the extra spend, especially at the current 48 % discount.

One extra cost to consider is the optional Oura membership, priced at £5.99 per month, which unlocks deeper analytics and personalised recommendations. While not mandatory, keeping the subscription active maximises the value you get from the hardware, turning the one‑off discount into a long‑term health investment.