Google Pixel 11 Launch Highlights
Google Pixel 11 Launch: 7 Key Takeaways
The Made by Google event has come and gone, unveiling the new Pixel 11 series. With pre-orders live, here are the seven biggest announcements from the launch.
Price and Storage
The Pixel 11 series is more expensive than its predecessors, with a starting price of £879/$899 for the base model, £1,079/$1,099 for the Pixel 11 Pro, £1,279/$1,299 for the Pixel 11 Pro XL, and £1,799/$1,899 for the Pixel 11 Pro Fold. However, the base storage capacity has been doubled to 256GB for the Pixel 11 and 11 Pro.
In comparison to other flagship phones, such as the Samsung Galaxy S25 and the Apple iPhone 17, the Pixel 11 series offers competitive pricing and storage options. Additionally, the new Tensor G6 processor and brighter screens make the Pixel 11 series an attractive option for those looking to upgrade from their current device, such as the Google Pixel 10 or the OnePlus 11.
Colors and Design
The Pixel 11 series comes in new color options, including a bright pink for the regular Pixel 11, a Canyon color with gold frame for the Pro models, and a new version of Obsidian (or ‘Midnight Haze’) in matte black. These colors are also available for the Pixel Watch 5, which has been unveiled alongside the new phones.
The design of the Pixel 11 series is similar to its predecessors, with a focus on iterative updates rather than revolutionary changes. This is similar to the approach taken by other manufacturers, such as Apple with their iPhone 17 and Samsung with their Galaxy S25.
HiLight Feature
The HiLight feature, exclusive to the Pro models, is a new addition to the Pixel 11 series. However, its functionality is limited at launch, only showing different colors or patterns depending on the contact calling and an indicator of the Gemini response stage.
Pixel Watch 5
The Pixel Watch 5 is almost identical to its predecessor, with no major new features or upgrades. The only notable difference is the new color options, which match the Pixel 11 series. The Pixel Watch 5 is similar to other smartwatches on the market, such as the Apple Watch Series 10 and the Samsung Galaxy Watch 6.
Pixel Tag
The Pixel Tag, a Bluetooth tracker, is a new accessory announced at the launch event. It features ultra-wideband technology for precise locations and end-to-end encryption, making it a better option than Tile for many users. The Pixel Tag is similar to the Apple AirTag 2, but offers more features and better integration with the Google ecosystem.
New Pixel Buds Colorway
A new dark green ‘Olive’ color option is available for the Pixel Buds Pro 2, matching one of the colors of the Pixel 11 Pro phones. This new color option is a nice addition to the existing range of colors available for the Pixel Buds Pro 2.
