UK Deal: Google Pixel 10a Now Only £373 – 25% Off, 7‑Year Updates and Free Google One

Google Pixel 10a UK price drops to £373 – a mid‑range bargain

The Google Pixel 10a has slipped to an eye‑catching £373 on Amazon, making it the cheapest version of the phone ever seen in the UK. For a mid‑range device that promises smooth everyday performance, a bright display and long‑term software support, this price represents a genuine value proposition.

At the moment the £373 price is only available for the Obsidian (black) finish. The other three colourways – Berry, Coral and Mint – are still listed at £429 each. If you need more storage, the 256 GB variant is currently priced at £455, which is still a solid 20 % discount off the £599 RRP, but it is slightly higher than the Prime Day low of £375.

During Amazon’s Prime Day the Pixel 10a briefly fell to £375, but the offer required a Prime membership and vanished quickly. The new £373 price does not need any membership or limited‑time code – it is simply the lowest public price on the platform, open to any shopper.

The phone runs Android 16 and is backed by Google’s promise of seven years of OS and security updates, plus regular Pixel Drops. Under the hood sits the Google Tensor G4 processor, paired with 8 GB of RAM and 128 GB of internal storage in the standard model. A Titan M2 security chip adds an extra layer of protection.

The 6.3‑inch Actua display uses pOLED technology, delivering a 1080 × 2424 resolution at 422 ppi. Google advertises a Smooth Display that can switch between 60 Hz and 120 Hz, HDR support, full 24‑bit colour depth and a peak brightness of up to 3,000 nits. The screen is protected by Corning Gorilla Glass 7i, and the phone’s dimensions (153.9 × 73 × 9 mm) and 183 g weight keep it comfortable to hold.

Google claims the 5,000 mAh battery provides more than 30 hours of mixed‑use endurance, with an extreme power‑saving mode that can stretch to 120 hours after a full charge. Using a 45‑watt USB‑C PPS charger, the device can reach about 50 % charge in roughly 30 minutes; a compatible charger is sold separately. The Pixel 10a also supports Qi wireless charging.

The rear camera array consists of a 48 MP wide‑angle sensor and a 13 MP ultra‑wide‑angle lens, both housed without a protruding camera bump. The wide lens features an f/1.7 aperture, 82‑degree field of view and both optical and electronic image stabilisation, while the ultra‑wide lens offers a 120‑degree view. For selfies, a 13 MP front‑facing camera provides a 96.1‑degree ultra‑wide perspective.

Google’s software edge shines through with features such as Camera Coach, Add Me, Macro Focus, Night Sight, Astrophotography, Portrait Mode, Long Exposure, Real Tone and Top Shot. The built‑in Gemini AI assistant adds Gemini Live, Gemini Apps, Circle to Search, Live Translation and Call Assistant, helping with to‑do lists, quick photo edits and more.

Design-wise, the Pixel 10a sports a matte back with a satin‑finished aluminium frame, a fingerprint‑resistant coating and an IP68 rating for dust and water resistance. The phone feels premium in the hand despite its modest size.

Every purchase includes a three‑month trial of YouTube Premium and 100 GB of Google One cloud storage free of charge, adding extra value to the already attractive price.

Overall, the £373 price makes the Pixel 10a a compelling choice for anyone seeking a reliable mid‑range smartphone with a long update roadmap, solid camera performance and a host of Google‑first features. The main drawbacks are the limited colour selection at this price point, the absence of the newer Qi2 magnetic charging and a processor that feels a touch slower than the previous flagship. Still, compared with the older Pixel 9a, the 10a offers a fresher experience for a modest premium, making it the smarter buy for UK shoppers.