A Potential Upset in the UK Flagship Smartphone Market
The iQOO 15 has captured the attention of UK tech fans, with many suggesting it could outperform Samsung’s Galaxy S24 — a bold claim considering Samsung’s dominance in the flagship segment. Leaks and early benchmarks have painted the iQOO 15 as a performance powerhouse, boasting specifications and features that rival or even exceed those of Samsung’s latest premium offering, all while being priced significantly lower.
At the heart of the iQOO 15’s appeal is its rumored hardware. The device is expected to feature Qualcomm’s Snapdragon 8 Gen 4 or 8 Elite Gen 5 chipset, paired with up to 16GB of LPDDR5X RAM and as much as 1TB of UFS 4.0 storage. Its 6.82-inch 2K LTPO AMOLED display with a 144Hz refresh rate and 6,000 nits peak brightness is set to outshine the Galaxy S24’s 120Hz FHD+ screen in both smoothness and clarity. Add to that a massive 7,000mAh battery with 120W fast charging, and it’s easy to see why many UK enthusiasts believe the iQOO 15 could dominate in raw power and endurance.
Pricing expectations further fuel the excitement. While the Galaxy S24 retails in the UK for around £799 to £999 depending on the model, leaks suggest the iQOO 15 could debut between £520 and £650. If that proves accurate, iQOO would be offering near-ultra-premium performance at nearly half the cost of Samsung’s flagship. For price-conscious UK buyers, that’s an irresistible proposition — especially when paired with performance-oriented design and features.
UK tech communities on Reddit and social platforms are already discussing the iQOO 15 as a “flagship killer” candidate for 2025. Enthusiasts point out that the Galaxy S24’s upgrades this year have been incremental, focusing mainly on AI features and ecosystem refinements rather than major hardware leaps. In contrast, the iQOO 15’s rumored specifications emphasize aggressive improvements in display, charging, and performance — areas that matter most to users seeking tangible upgrades.
Another area where iQOO could surpass Samsung is in charging speed and battery longevity. Samsung’s 45W charging on the Galaxy S24 is serviceable but far from industry-leading. The iQOO 15’s potential 120W wired and 50W wireless charging system could cut full charging times to under 25 minutes, an advantage that appeals strongly to UK users tired of slow charging in flagship phones. Coupled with a battery nearly 50% larger than the S24’s, the iQOO 15 could offer far greater endurance for power users and gamers.
However, not everyone is convinced that iQOO’s advantages on paper will translate into real-world dominance. Samsung’s ecosystem, software optimisation, and after-sales support in the UK remain major strengths. The Galaxy S24 offers seven years of software updates and a refined Android experience, while iQOO’s update track record outside Asia remains unproven. Additionally, warranty and service availability for iQOO devices in the UK could affect buyer confidence unless the brand commits to an official launch with full regional support.
Despite these caveats, sentiment in UK tech circles remains optimistic about iQOO’s potential. Many believe the brand’s entry could challenge the status quo, forcing established players like Samsung to justify their higher prices. If iQOO delivers on its leaked specs and manages to provide strong software and service support, the iQOO 15 could become a genuine threat to the Galaxy S24 in 2025 — particularly for performance-driven users who prioritize value over brand loyalty.
In conclusion, UK tech fans see the iQOO 15 as a rare opportunity to get flagship performance without the flagship price. With superior display tech, battery life, and charging speeds, the device could outperform Samsung’s Galaxy S24 in key areas that matter most to users. If iQOO successfully establishes itself in the UK market, 2025 might mark a turning point where value-oriented flagships start to challenge the long-standing dominance of traditional premium brands.
Also Read: iQOO 15 design leaks impress UK reviewers