Major price drop makes Samsung’s mid-range favourite a standout holiday deal

UK shoppers are seeing the Samsung Galaxy A35 fall to one of its lowest prices yet, as early holiday offers push the popular mid-range phone well below its usual cost. Retailers across the country have begun listing the 128 GB variant in the low £200s, marking a rare decrease for a handset that normally sits comfortably above the £300 mark. The unexpected drop has quickly made it one of the most talked-about budget-friendly deals of the season.

The new pricing reflects retailers’ broader strategy to boost early holiday sales. With Black Friday promotions spreading out across November, several major outlets have chosen to discount mid-range devices ahead of more premium flagships. The Galaxy A35, already strong value at standard pricing, now appeals especially to buyers wanting a dependable upgrade without spending heavily. Demand has increased rapidly as the deal gains visibility.

The 128 GB model appears to be receiving the deepest reductions, with early listings placing it just above the £200 mark. This represents a significant saving compared with launch pricing. Higher-capacity versions are also discounted, but remain at noticeably higher levels, meaning most buyers searching for true bargain territory will focus on the base storage version. Retailers expect this model to sell out first.

As part of Samsung’s ongoing UK promotional push, the A-series is included in the company’s official seasonal offers. While the manufacturer’s own site often highlights bundle or trade-in incentives rather than major price cuts, the timing of retailer discounts aligns closely with Samsung’s promotional calendar. This suggests further shifting prices may appear as the holiday period progresses.

The Galaxy A35’s appeal isn’t built on pricing alone. Its 6.6-inch AMOLED display with a 120 Hz refresh rate, paired with a 50 MP main camera, gives the device capabilities that punch well above its price bracket. For users who value bright displays and reliable everyday performance, the combination is strong. The new discount amplifies the device’s already well-rounded profile.

Software longevity is another major selling point. Samsung’s commitment to four years of OS updates and five years of security updates ensures the A35 remains supported far longer than many handsets in its price class. This reduces long-term ownership costs and makes the device particularly appealing to users looking for durability and stability rather than frequent upgrades.

Shoppers should note that the lowest prices are appearing primarily for specific colours and retailer-sourced UK stock. Variants such as Awesome Navy or Iceblue often fluctuate most in price, and EU-import models may also appear at lower costs, though these can vary in warranty coverage. Checking model numbers carefully remains essential to ensure full UK compatibility and support.

Those purchasing unlocked SIM-free will find the headline price reductions straightforward, but network contract deals present different considerations. While upfront costs may be low on contract, the total cost of ownership can exceed the SIM-free route. Buyers are encouraged to compare the complete 24- or 36-month cost before committing, particularly if bundled data allowances exceed their actual needs.

Early signs suggest stock is moving quickly, particularly among major online retailers. With many consumers shopping ahead of the typical Black Friday peak, supply for the most desirable variants may tighten sooner than expected. Retailers typically adjust pricing according to remaining inventory, suggesting the deepest savings may not last long.

As the holiday shopping season accelerates, the Galaxy A35’s new discounted price positions it as one of the strongest mid-range smartphone deals in the UK. Offering a blend of premium features, long-term software support and excellent value, the device now occupies rare territory in the sub-£250 category. For those seeking a capable everyday smartphone without breaking the bank, this unexpected discount arrives at the perfect moment.