Launch Day Demand Likely to Surpass Supply in UAE

Analysts and retail insiders in the United Arab Emirates are forecasting that the upcoming iQOO 15 will experience brisk demand during its initial launch window, potentially resulting in fast sell-outs of the first available stock. Several signals point toward strong interest and a tight supply situation, making this one of the more awaited smartphone launches in the region.

One key indicator is the brand’s recent performance in other markets. The iQOO 15 reportedly sold over 140,000 units within four hours of its China launch, surpassing previous records of the series. That kind of launch momentum elsewhere is being taken by UAE retailers as a sign that the Middle East may mirror similar demand.

On the pricing front, unofficial UAE listings indicate the iQOO 15 could start around AED 2,300 for the base variant, with higher-spec configurations reaching up to around AED 2,700. Such pricing positions the phone competitively in the premium segment and is likely to draw both performance-oriented buyers and those upgrading from older flagship models in the UAE.

Another factor is the brand’s committed regional presence. The parent company has entered the Middle East market via a partnership with a major e-commerce platform, suggesting that the brand intends a full regional rollout with support, distribution and after-sales service. Their local positioning may boost consumer confidence and pre-order uptake in the UAE.

Retailers in Dubai and Abu Dhabi are reportedly pre-registering interest and preparing early-bird promotions tied to the launch of the iQOO 15. Given the expected premium hardware—such as a Snapdragon 8 Elite Gen 5 chipset, 2K high refresh rate display and large battery capacity—the device may appeal strongly to gamers, tech-savvy buyers and those looking for high-value flagships.

That said, while demand is expected to be high, supply constraints may shape the buyer experience. Early launch models might sell out fast, prompting either waiting lists or pre-order allocations. Buyers in the UAE are being advised to monitor official announcements, subscribe for alerts, and act quickly once the device becomes available to avoid missing the first batch.

In summary, with compelling hardware, competitive pricing and strong market signals, the iQOO 15 is poised to experience strong demand in the UAE for its launch batch. Buyers wanting to secure one early may need to move swiftly once retail availability is confirmed.