Streaming sticks challenge built-in platforms as users prioritise speed and updates

The debate between Smart TV apps and Amazon Fire TV Stick usage has intensified in 2025 as streaming becomes the primary way UK households access entertainment. While modern televisions include built-in platforms like Tizen, webOS and Google TV, many viewers are still turning to standalone streaming devices for better speed, reliability and long-term support.

Streaming sticks are proving particularly popular among frequent streamers because they receive more regular software updates. Dedicated devices are designed around streaming performance rather than general television features, which allows them to retain smooth navigation and consistent app support even as platforms evolve.

Smart TVs, on the other hand, offer simplicity and convenience. No extra hardware or HDMI switching is necessary, making them useful for casual viewers who only depend on a few major apps. For households that rarely stream beyond Netflix or Prime Video, the built-in interface can feel sufficient and cost-free compared with buying a separate device.

Performance differences are becoming more noticeable as apps grow heavier. Many televisions slow down over time due to weaker internal processors and fewer OS upgrades, while Fire TV models continue to deliver fast menus and broad compatibility with niche and emerging services. For users who upgrade TVs infrequently, the ability to move a streamer from one screen to another also adds value.

Travel and multi-room flexibility are another consideration. A Fire TV Stick can be taken to a bedroom TV, a second home or even a hotel setup, giving viewers the same personalised interface and account access wherever they plug in. Built-in Smart TV apps do not offer that level of portability.

However, a streaming stick is not a guaranteed improvement for every household. Those with limited streaming habits or older screens with restricted visual performance may notice little difference, as picture quality remains dependent on the television panel rather than the streaming hardware.

For now, the pattern across UK buyers is clear: heavy streaming households leaning on fast navigation, broad app libraries and stable updates are still favouring the Amazon Fire TV Stick. Viewers focused mainly on simplicity and occasional use tend to stick with built-in Smart TV apps already available on their television.