New Freely Adapter Brings Broadband TV to Older and Non-Smart TVs Across the UK

Freely, the broadband-powered live TV platform from Everyone TV, is expanding beyond new smart televisions thanks to the arrival of the first official Freely adapter. The new device, announced for release in the UK, allows households to access Freely on a far wider range of TVs, including older sets that previously lacked support. This marks the biggest step yet in making the service available to millions who do not own a 2024-era smart TV.

Everyone TV, the organisation behind Freeview and Freesat, launched Freely earlier this year as the UK’s next-generation replacement for traditional aerial-based TV. The platform brings live channels, on-demand apps and a unified programme guide directly over broadband. Until now, access required a brand-new Freely-certified television from brands such as Hisense or Vestel. The new adapter changes that limitation entirely.

The compact device connects directly to almost any modern TV using a standard HDMI port. Once plugged in, users only need home broadband and a power supply to begin watching live public-service channels without an aerial or satellite dish. Everyone TV confirmed that the adapter is designed to mirror the experience of Freely-enabled televisions, complete with the same guide, player integration and channel line-up.

Retailers are preparing for strong demand as the expansion opens the platform to millions of households across the UK. Early details indicate that the adapter will support all major free-to-air broadcasters, including the BBC, ITV, Channel 4 and Channel 5. The service blends live channels with the broadcasters’ streaming apps, giving viewers a seamless shift between linear and on-demand viewing.

Industry analysts say the launch of the adapter represents a major shift in how the UK will watch television in the coming years. By removing the need for an aerial, the Freely platform supports homes that rely solely on broadband for entertainment. This aligns with wider industry moves, as several broadcasters have signalled long-term plans to reduce reliance on traditional broadcast infrastructure.

Installation is intentionally simple to ensure accessibility for all users. After connecting the device to a TV’s HDMI port, homeowners complete a short on-screen setup process and link the box to their broadband network. There are no monthly subscription fees for accessing core Freely channels, making it an appealing option for those looking to modernise older TVs without switching to paid streaming services.

The adapter also brings benefits for households in areas with weaker aerial reception. Freely’s broadband-based delivery bypasses many of the limitations associated with traditional over-the-air broadcasts. Viewers in rural or densely built-up locations may see more reliable access to live channels compared with standard Freeview reception, according to early technical assessments.

Manufacturers working with Everyone TV have indicated that more Freely-compatible boxes are planned for 2025, giving consumers multiple device options. This reflects similar strategies seen in the early years of Freeview and Freesat, when dedicated receivers helped accelerate adoption before integration became standard in televisions. The expansion is expected to help Freely build a meaningful footprint across UK households.

Retail partners have started preparing marketing campaigns highlighting the ease of upgrading existing TVs. Many UK retailers are expected to promote the adapter heavily throughout the winter season as households look for cost-effective technology updates. With Christmas approaching, analysts predict the device could become one of the most sought-after additions to home entertainment setups.

Everyone TV said the introduction of the adapter follows strong consumer interest since Freely’s launch. The organisation emphasised that the aim is to make public-service broadcasting as accessible as possible during a period of rapid technological change. By enabling support across almost any television, the adapter helps ensure that free live TV remains widely available without the need for traditional aerial infrastructure.

As availability rolls out, experts expect rapid uptake from households seeking a straightforward, no-subscription method of modernising their viewing experience. With broadcasters continuing to invest in digital-first programming and unified content discovery, Freely’s expansion marks a significant milestone in the UK’s transition towards broadband-led television.