Free-to-air streaming service expands into more UK TV sets

UK households are being advised to check their televisions as the free streaming platform Freely, backed by the public broadcasters, has quietly extended its support to a broader range of sets. The rollout means many UK viewers may already have access to Freely without realising it.

According to an update published on the Freely site, version 1.13.35.2 of the software is now being pushed to supported TVs, with automatic updates expected in most cases. Viewers can manually check via Settings → Software Updates.

Alongside the software rollout, the parent organisation Everyone TV confirmed that Freely’s service is now integrated into many new smart TV models from a wide range of brands.
An industry-site reported that in addition to smart TVs with built-in support, a “plug-in puck” device is being introduced to enable older models to get Freely via HDMI input, broadband-only TV, without needing an aerial.

Viewers are being advised to check whether their TV has Freely built in, or if a firmware update is pending. For those without built-in support, the plug-in device offers another route.
The expansion is seen as part of a broader shift in UK television consumption, where internet-based delivery is increasingly replacing traditional free-to-air broadcast. Freely offers live channels and on demand content from major UK broadcasters in one user interface.

Some households may find their remote control now includes a “Freely” button or a dedicated app entry. Others may need to visit the TV’s Home screen or Settings to locate the Freely option.
While Freely integration is growing, some older TVs without compatible hardware may not support the service. In those cases the plug-in device is the recommended upgrade path rather than buying a whole new TV.

Viewers with weak aerial reception or who do not have a dish may find Freely especially useful, as it delivers free TV over Wi-Fi and does not require an aerial.

With the rollout still ongoing, UK viewers are encouraged to check their viewing setup now — there’s a chance that the free streaming service is already available and waiting for activation.

If you’re finding your TV now offers more channels or a new “Freely” guide, it may well be thanks to this quiet rollout of expanded support.

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