Record Black Friday demand pushes Google Pixel 10 prices to lowest levels ever

UK retailers are seeing a surge in demand for the Google Pixel 10 as Black Friday discounts take prices to their lowest point since launch. The smartphone, released in August, has quickly become one of the most sought-after tech products this shopping season as thousands of shoppers look to secure major savings before stock runs out.

The biggest attraction for buyers is the substantial price reduction. The Pixel 10 128GB model, originally priced at £799, has dropped by around £200 at multiple major UK retailers. This reduction marks the first significant cut on Google’s newest flagship and makes it one of the most aggressively priced premium phones available during Black Friday.

Shoppers are reacting quickly because this is the first time a brand-new Pixel device has received such a deep discount so soon after launch. Retailers reported unusually high click-through rates as soon as Black Friday deals went live, and many stores flagged low stock alerts for popular colours before the weekend even started.

A major driver of interest is the range of upgrades Google brought with the Pixel 10. The device features the new Tensor G5 processor, designed to improve AI performance, photo processing and gaming speed while maintaining strong battery efficiency. This leap in capability has made it appealing for both everyday users and tech-heavy multitaskers.

The 6.3-inch LTPO OLED display has also been widely praised for delivering a smoother and more responsive experience, especially during scrolling and gaming. The triple-camera setup has been a standout talking point too, with the addition of a dedicated telephoto lens on the base model giving users improved zoom capabilities without compromising image quality.

Shoppers upgrading from older Android devices are reporting that the Pixel 10 feels like a noticeable step up in speed, battery life and camera performance. Many buyers who held off purchasing at launch are now choosing Black Friday as the ideal moment to upgrade, thanks to the reduced upfront cost and improved contract bundle offers.

Sales aren’t limited to the base configuration either, as larger storage variants and Pixel 10 Pro bundles are also discounted across the UK. Analysts say the broader price cuts are designed to boost early adoption and increase Pixel market share in the premium smartphone sector heading into 2026.

Consumer purchasing data shows that the Pixel 10 is competing directly with Samsung Galaxy and iPhone models in the same price bracket, and experts believe its aggressive Black Friday pricing is helping it attract switchers who normally buy rival devices. Retailers say the value-for-money factor is higher than usual for a flagship released this recently.

Many UK buyers are also motivated by the timing of the deal ahead of the Christmas gifting period. With technology topping shopping lists this year, the Pixel 10 has emerged as one of the most popular premium gifts that doesn’t require paying the usual high flagship price. Stores expect remaining stock to sell out rapidly as the weekend progresses.

The current situation suggests that the Pixel 10 may continue to be one of the biggest technology success stories of this year’s Black Friday event. With discounts deeper than anticipated and demand continuing to climb, UK shoppers hoping to secure the device are being urged to act before the deal window closes and stock runs dry.

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