Freely’s New Plug-In Device Brings a Major Boost to Free TV Access

A new upgrade for UK viewers is delivering more than 150 free live channels instantly, thanks to a plug-in device that brings the Freely platform to almost any modern television. The device, developed by Netgem and branded as PLEIO, offers broadband-delivered live TV without the need for an aerial or satellite dish, marking a significant shift in how free television is accessed in the UK.

The PLEIO device arrives as Freely continues to expand its influence across the country. Introduced by the UK’s main public service broadcasters, Freely provides access to live channels from BBC, ITV, Channel 4 and Channel 5 entirely through an internet connection. This means viewers in areas with weak aerial reception can watch live TV reliably through broadband alone.

Previously, Freely was mostly limited to new televisions that came with the technology built in. The introduction of PLEIO changes that by allowing older or non-Freely TVs to upgrade instantly. By plugging the device into an HDMI port and connecting to a home broadband network, users gain access to a unified guide that blends live channels, catch-up services and streaming apps.

One of the biggest advantages of this upgrade is the inclusion of more than 150 live and on-demand channels. Alongside the core public service broadcasters, viewers gain access to a large selection of free ad-supported streaming channels covering entertainment, documentaries, lifestyle, comedy, drama and international content. This broader selection offers a more diverse free-to-watch experience than traditional Freeview.

The rollout of PLEIO comes at a time when internet-delivered television is growing rapidly. Many households are shifting away from traditional broadcast methods, making devices like this increasingly appealing. For tenants, students or residents in high-rise buildings where aerial installation can be difficult, the broadband-based approach offers a practical and cost-effective alternative.

Early impressions suggest the device is simple to set up, requiring only power, Wi-Fi access and an HDMI connection. Once configured, it provides an integrated viewing interface that brings together live TV, catch-up services and various streaming options. This approach mirrors the experience of more expensive pay-TV services but without subscription fees.

Freely’s development reflects a wider industry trend toward unified viewing platforms. UK broadcasters have been working to streamline access to their content, aiming to make live and on-demand viewing less fragmented. The PLEIO device contributes to this by ensuring more homes can take advantage of Freely without needing new televisions.

The upgrade also highlights the rise of FAST channels in the UK. These free ad-supported streaming channels have grown rapidly, offering themed content in genres such as crime, travel, history and entertainment. With PLEIO, these channels are available alongside traditional broadcast networks, significantly widening the selection available at no cost.

For viewers looking to reduce subscription spending, the combination of broadband-delivered TV and a free-to-watch channel library presents a compelling alternative. While premium sports and movie services still require additional subscriptions, the breadth of free content now available covers a large portion of everyday viewing habits.

As more households look to simplify and reduce costs, Freely’s new plug-in upgrade demonstrates how free TV is evolving. With over 150 channels available instantly, the PLEIO device offers an accessible and modern replacement for traditional aerial-based systems, giving UK audiences a flexible new way to watch live television.