Comparing Two Premium Flagship Experiences

The OPPO Find X9 Pro and the Samsung S24 Ultra offer two very different takes on what a premium smartphone should deliver. For UK buyers, the question often comes down to value: which device gives you more for the money you spend right now? While both sit at the top of the smartphone market, the way they justify their price is quite different, making this comparison especially important for anyone looking to upgrade.

The Find X9 Pro focuses on delivering the strongest hardware package OPPO can offer. It brings a bright, fast display, a powerful processor, a large battery and an impressive camera system with high-resolution capabilities. This makes it an attractive option for users who look closely at specifications and want a device that feels cutting-edge in raw performance. The Samsung S24 Ultra, meanwhile, prioritises a balance between power and long-term reliability. It pairs strong hardware with Samsung’s refined software, long update commitment and polished user experience.

Design is one area where the differences are immediately noticeable. The Find X9 Pro opts for a sleek, flat display with a comfortable footprint that appeals to those who prefer a modern but traditional flagship feel. The S24 Ultra maintains Samsung’s angular, boxier design that has become familiar among its premium devices. It also includes the S Pen support that many users value for precision and note-taking. If you prefer a slim, curved-edge flagship, the OPPO stands out, while Samsung offers a more productivity-friendly form.

Performance is excellent across both models, but the type of performance varies. The Find X9 Pro pushes hard on raw power, delivering quick app loading, strong gaming capabilities and smooth multitasking. Samsung’s S24 Ultra provides similar speed, but it’s supported by deeper software optimisation and predictable performance across everyday apps. For heavy gaming or editing tasks, both hold up well, but Samsung maintains an edge in long-term consistency and heat management.

Battery life is one of the most important deciding factors, and the OPPO Find X9 Pro takes a clear lead with a noticeably larger battery and fast charging support. This makes it ideal for users who spend long hours away from a charger or run battery-heavy apps daily. The Samsung S24 Ultra offers a reliable full day of use, but it cannot match OPPO’s capacity on paper. Still, Samsung’s power efficiency helps keep performance stable, even with demanding apps.

Camera performance is a major selling point on both phones, but each brand approaches photography differently. The Find X9 Pro uses extremely high-resolution sensors to capture detailed shots, especially in telephoto work. Its partnership with Hasselblad adds a polished look to its images. The S24 Ultra, however, is known for versatility: strong zoom, consistent colours, excellent stabilisation and dependable performance across all lighting conditions. If you want the most flexible camera system, Samsung remains a strong contender; if you want high megapixel detail, OPPO takes the lead.

Software and long-term support often become deciding factors for UK buyers. Samsung’s update policy, broader repair network and established ecosystem put it ahead in terms of reliability. The S24 Ultra integrates smoothly with other Samsung and Google services, making it feel consistent across different devices. OPPO has improved its update commitment, but it still cannot match Samsung’s track record in the UK market. For users keeping their phone for four or more years, this matters.

Value for money also ties into resale value. The S24 Ultra generally holds its price better due to stronger brand presence and demand in the UK. The Find X9 Pro may offer better specifications for the money, but its long-term resale potential is lower. This means Samsung may cost more upfront but ends up being more cost-efficient over several years.

Choosing between the two ultimately depends on what kind of value you want. If your focus is on maximum specifications, strong battery life, high-resolution photography and a modern flat-screen design, the OPPO Find X9 Pro gives you outstanding hardware for the price. If your priority is a balanced premium experience, long-term software support, brand reliability, strong camera versatility and better resale, the Samsung S24 Ultra provides a more secure long-term investment.

In the end, both phones offer exceptional performance, but the value you get depends on your needs. For spec-driven users, OPPO’s aggressive hardware approach delivers more on paper. For users seeking stability, long-term updates and a polished ecosystem, the Samsung S24 Ultra offers better all-round value in the UK today.