A flagship deal you won’t want to miss

The Apple iPhone 16 Pro Max has emerged as a standout Black Friday deal in the UK this year, as retailers drop prices to levels not previously seen for this premium model. With its launch last year, it commanded a top-tier price. Now, as stock clears ahead of newer models, some sellers are offering genuinely sharp savings to attract buyers ahead of the 28 November sale crescendo.

According to deal-trackers, contract offers for the iPhone 16 Pro Max are showing from just £67.99 per month under Black Friday deals—an unusually aggressive price point for such a flagship device. This smashed typical pricing models across the board. At the same time, retailers emphasise that the nominated date for Black Friday 2025 is Friday 28 November, with deals often stretching into the Cyber Monday window.

What makes this deal especially noteworthy is that the model has now been officially discontinued from the direct Apple store, meaning the iPhone 16 Pro Max is now a last-generation flagship. Apple’s own website no longer lists it, having focused on the new iPhone 17 Pro/Pro Max line-up. With limited supply and older stock to shift, discounts are more likely to appear now.

For UK shoppers, this means serious value. The iPhone 16 Pro Max still offers top-spec features: high-end display, premium materials and Apple’s ecosystem at its peak. With the newer model having landed, there’s less reluctance among retailers to offer meaningful reductions. One advisory note: check contract terms and upfront fees carefully—while monthly payments might be low, upfront costs or plan commitments might still apply.

It’s also worth noting that many deals are available via network contracts rather than SIM-free purchase. That means you’ll need to take out a plan (often 24 or 36 months) and may encounter conditions around usage, data, or trade-in. For those seeking a SIM-free version, bargains might be fewer, but stock may drop further as the sales window progresses.

The broader market signals also point to this being a favourable time to buy. Industry reports highlight that Apple’s earlier price cuts on last year’s models paved the way for meaningful savings on high-end iPhones. The switch of model-generation often triggers this kind of price behaviour. As such, if you’ve been eyeing the iPhone 16 Pro Max, this Black Friday period represents one of the best chances yet.

That said, buyers should act with a degree of caution. Ensure the model, storage capacity and colour match your expectations. Verify that the deal is truly unlocked and SIM free (if that’s what you want), and double-check retailer reputation, delivery time-frames and return policies. Savings are attractive, but only if the deal fits your usage and budget.

In summary: If you’ve been holding out for a truly premium iPhone at a cut price and are comfortable with taking on a plan or locked-in contract, the iPhone 16 Pro Max during this Black Friday period is one of the standout deals of the season in the UK.

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