Major retailers slash prices on Apple’s latest M3-powered iPad Air

UK shoppers are seeing unusually steep Black Friday reductions on the new M3-powered iPad Air, with major retailers launching early deals across both the 11-inch and 13-inch models. The reductions have arrived earlier than expected, giving buyers a wider window to secure discounts. Retailers report strong demand as Apple devices typically see smaller cuts.

Price drops on the 11-inch iPad Air (M3) are particularly eye-catching, with several outlets listing the 256 GB variant at around £599. This marks a sizeable fall from its usual £699 price point. The cuts make the latest iPad Air more accessible for those who want premium performance without jumping to Pro-level costs.

The larger 13-inch model is also included in this year’s reductions, with some stores offering it for around £849. Although the cut is smaller, it still represents a meaningful saving on a model that has only recently reached shelves. Higher-capacity variants may also see scattered reductions depending on retailer stock.

Apple’s own UK Black Friday promotion differs from third-party offers, with the company choosing to provide gift cards rather than direct price cuts. Eligible iPad Air purchases from Apple come with up to £80 in credit during the promotional period. This makes third-party discounts the best route for buyers seeking immediate cash savings.

Industry analysts note that this year’s markdowns are among the deepest ever seen for the Air lineup. Traditionally, the iPad Air receives modest reductions compared with the standard and Pro ranges. The arrival of meaningful discounts so soon after launch is therefore considered unusual.

Part of the appeal lies in the introduction of Apple’s M3 chip, which brings faster performance, improved graphics capability and enhanced support for upcoming Apple Intelligence features. These upgrades significantly extend the lifespan of the device, making the discounted pricing especially attractive for long-term buyers.

Consumers are advised to check configuration details carefully, as availability and reductions vary by retailer. Options such as Wi-Fi only or Wi-Fi + Cellular, as well as storage sizes and colour choices, can affect pricing. Some of the lowest advertised reductions apply only to specific colour variants.

With deals appearing early, stock levels may fluctuate quickly, especially for the 256 GB models that have seen the strongest markdowns. Retail staff report increased interest in these variants, with several large stores indicating limited availability in certain regions. Acting quickly may be necessary to secure preferred configurations.

The early launch of UK Black Friday tablet deals gives shoppers more time to compare retailers, with outlets like Amazon, Currys, Argos and Very all participating. Price-tracking sites show frequent changes as stores attempt to stay competitive, suggesting buyers should monitor listings closely throughout the week.

For anyone considering a tablet upgrade this season, the iPad Air (M3) now offers one of the strongest value propositions in Apple’s current lineup. Its combination of high-end performance, long-term software support and significant Black Friday savings positions it as one of the standout UK tech deals of the year.