Behaviour Interactive Expands Horror Portfolio in the UK
Building a High-Quality Horror Portfolio in the UK
Behaviour Interactive, the renowned Canadian studio behind the popular game Dead by Daylight, has acquired The Fun Pimps, the team behind 7 Days to Die. This strategic move is part of Behaviour’s goal to assemble a diverse, high-quality horror portfolio in the UK and beyond.
The acquisition will enable The Fun Pimps to continue leading and handling everything related to 7 Days to Die, with Behaviour Interactive providing additional support, expertise, and production capacity. This partnership will give the team the necessary resources to accelerate the development of their game.
Behaviour Interactive’s expansion into the UK horror game market is a significant step towards establishing itself as a major player in the industry. With its expertise in creating engaging and terrifying gaming experiences, the studio is well-positioned to build a loyal fan base in the UK and globally.
The Fun Pimps will continue to work on 7 Days to Die, with Behaviour Interactive providing the necessary support to ensure the game’s continued success. This partnership is a testament to Behaviour’s commitment to assembling a high-quality horror portfolio that will cater to the diverse tastes of gamers in the UK and worldwide.
As the UK gaming market continues to grow, Behaviour Interactive’s strategic move is expected to pay off in the long run. With its expanded portfolio and expertise in horror games, the studio is poised to become a leading player in the UK gaming industry. The acquisition of The Fun Pimps is a significant step towards achieving this goal, and gamers in the UK can expect more exciting horror games in the future.
Behaviour Interactive’s focus on building a high-quality horror portfolio in the UK is a clear indication of its commitment to the local gaming market. With its expertise in creating engaging and terrifying gaming experiences, the studio is well-positioned to establish itself as a major player in the UK gaming industry.
The partnership between Behaviour Interactive and The Fun Pimps is a win-win for both parties, enabling them to leverage each other’s strengths and expertise to create high-quality horror games that will cater to the diverse tastes of gamers in the UK and globally.
As the gaming industry in the UK continues to evolve, Behaviour Interactive’s strategic move is expected to have a significant impact on the market. With its expanded portfolio and expertise in horror games, the studio is poised to become a leading player in the UK gaming industry, providing gamers with a wide range of exciting and terrifying gaming experiences.
