UK App Spending Overtakes Mobile Games

Global app spending has surpassed mobile games for the first time, with UK consumers contributing to the growth. According to Sensor Tower’s annual State of Mobile report, global consumers spent around $167 billion on apps in 2025.

This marks a 10.6% year-on-year increase, with AI assistants fueling the growth. The new record figure highlights the changing behaviour of consumers in the UK and worldwide.

The rise of AI-powered apps has led to increased spending on non-gaming apps. This shift in consumer behaviour is expected to continue, with more people using apps for various purposes beyond entertainment.

The UK’s financial sector is also expected to benefit from the growth of app spending. With more people using mobile banking and financial apps, the sector is likely to see an increase in digital transactions.

The growth of app spending is not limited to the UK, with global consumers driving the increase. The rise of emerging markets and the increasing adoption of smartphones have contributed to the growth.

As the use of apps continues to grow, it is essential for businesses to analyse their consumer behaviour and adapt to the changing market. By doing so, they can capitalize on the opportunities presented by the growth of app spending.

The future of app spending looks promising, with new technologies and innovations expected to drive further growth. As the UK’s financial sector continues to evolve, it is likely that app spending will play an increasingly important role.

The impact of app spending on the UK economy is significant, with the sector contributing to the country’s GDP. As the growth of app spending continues, it is essential to consider the potential implications for the UK’s economic growth.

The increasing use of apps has also led to concerns about data privacy and security. As consumers become more aware of the importance of data protection, businesses must prioritize data security to maintain consumer trust.

In conclusion, the growth of app spending in the UK and worldwide is a significant trend that is expected to continue. As the use of apps becomes more widespread, it is essential for businesses to adapt and capitalize on the opportunities presented by this growth.