iQOO 15 Set to Make Strong Entry into UAE’s Premium Segment

The upcoming iQOO 15 is poised to enter the United Arab Emirates’ premium-smartphone market by the next quarter, with multiple signs pointing to a strategic regional rollout. With flagship-level specs and competitive pricing rumours already circulating, industry watchers believe the UAE launch could further strengthen the brand’s position in the Middle East.

According to local retail tracking sites, the iQOO 15 is expected to be priced in the UAE from around AED 2,125 to AED 2,300 for the base model, with higher storage configurations likely pushing upwards. One listing noted pricing starting at AED 2,125 for the 12 GB/256 GB variant. Such a price level places the device well within reach of premium-market buyers in the region.

Speculation indicates the phone will arrive in the UAE with flagship-grade hardware: a 6.85-inch LTPO AMOLED display, a refresh rate up to 144Hz, and the latest Snapdragon 8 Elite Gen 5 chipset built on the 3-nm process. These features boost its appeal among performance-focused users, particularly gamers and power users who form a growing segment in the UAE.

Moreover, the brand behind the device, iQOO, has formalised its Middle East entry via a partnership with regional e-commerce platform noon, setting a clear stage for local availability and distribution. This move aligns with expectations that the UAE will receive official units (with local firmware and network support) rather than grey imports, which often carry uncertainty around warranty and functionality.

Timing appears favourable: the global reveal for the iQOO 15 is expected soon, and given the regional ramp-up, the UAE launch could follow shortly after the international announcement. Rumours suggest availability in early 2026 for some variants, but local market intelligence believes a launch by next quarter is plausible, allowing the device to capitalise on holiday-season buying momentum.

For UAE buyers, the entry of a performance-driven flagship at a sub-AED 2,500 price point could be important. The market currently features several premium models, many priced above AED 3,000. In this context, the iQOO 15’s combination of high-end features and relative affordability could hit a sweet spot for value-conscious premium seekers.

In short, the iQOO 15 is shaping up as a credible contender in the UAE’s premium smartphone space. If pricing, local availability, and feature delivery align as expected, it has the potential to disrupt the segment by offering flagship performance at a more accessible price for UAE consumers.

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